Digital Marketing Mastery
Comprehensive course covering SEO, social media, content strategy, and analytics to build successful campaigns.
What you'll learn
- digital-marketing
- SEO
- social-media
Course Description
Digital Marketing Mastery is a comprehensive course designed to equip students, entrepreneurs, business professionals, and marketers with the knowledge and practical skills required to succeed in today's digital landscape. The course covers the core areas of digital marketing including social media marketing, search engine optimization (SEO), content marketing, email marketing, paid advertising, analytics, branding, and marketing automation.
Students will learn how to create and execute effective digital marketing campaigns, attract and engage customers, increase brand awareness, generate leads, and drive business growth using modern digital platforms and tools.
Through hands-on projects, real-world case studies, and industry best practices, learners will gain practical experience in managing digital marketing campaigns from strategy development to performance analysis.
Course Learning Outcomes
Upon successful completion of this course, students will be able to:
- Understand the fundamentals of digital marketing.
- Develop effective digital marketing strategies.
- Optimize websites for search engines (SEO).
- Create engaging content for digital platforms.
- Manage social media marketing campaigns.
- Execute paid advertising campaigns.
- Build email marketing and lead generation funnels.
- Analyze marketing performance using analytics tools.
- Apply branding and customer engagement strategies.
- Design integrated digital marketing campaigns for businesses.
Course Outline
Module 1: Introduction to Digital Marketing
Topics
- Digital Marketing Fundamentals
- Traditional vs Digital Marketing
- Customer Journey
- Digital Marketing Channels
- Marketing Funnel
- Digital Marketing Trends
Lab Activities
- Analyze Successful Digital Campaigns
- Create Marketing Funnel
Module 2: Website and Online Presence
Topics
- Business Website Essentials
- Landing Pages
- Website User Experience (UX)
- Conversion Optimization
- Mobile-Friendly Design
Lab Activities
- Create Business Landing Page
- Website Audit Exercise
Module 3: Search Engine Optimization (SEO)
Topics
- Introduction to SEO
- Keyword Research
- On-Page SEO
- Technical SEO
- Off-Page SEO
- Link Building Strategies
- Local SEO
Lab Activities
- Keyword Research Project
- SEO Optimization Assignment
Module 4: Content Marketing
Topics
- Content Strategy
- Blog Writing
- Storytelling Techniques
- Video Marketing
- Infographics
- Content Distribution
Lab Activities
- Create Content Calendar
- Write SEO-Friendly Blog Post
Module 5: Social Media Marketing
Topics
- Social Media Strategy
- Audience Targeting
- Content Planning
- Community Management
- Influencer Marketing
- Social Media Trends
Platforms
- TikTok
- YouTube
Lab Activities
- Create Social Media Campaign
- Content Scheduling Exercise
Module 6: Paid Advertising (PPC)
Topics
- Introduction to Paid Advertising
- Search Ads
- Display Ads
- Video Ads
- Retargeting Campaigns
- Budget Planning
- Campaign Optimization
Lab Activities
- Design Advertising Campaign
- Ad Performance Analysis
Module 7: Email Marketing
Topics
- Email Marketing Fundamentals
- Lead Generation
- Email Automation
- Customer Segmentation
- Newsletter Campaigns
- Conversion Tracking
Lab Activities
- Create Email Funnel
- Design Marketing Newsletter
Module 8: Branding and Personal Branding
Topics
- Brand Identity
- Brand Positioning
- Brand Storytelling
- Online Reputation Management
- Personal Branding Strategies
Lab Activities
- Develop Brand Guidelines
- Personal Branding Plan
Module 9: Marketing Analytics
Topics
- Digital Marketing Metrics
- KPI Measurement
- Customer Acquisition Cost (CAC)
- Return on Investment (ROI)
- Conversion Tracking
- Dashboard Reporting
Tools
- Google Analytics
- Google Search Console
Lab Activities
- Build Marketing Dashboard
- Analyze Campaign Results
Module 10: Marketing Automation
Topics
- Marketing Automation Concepts
- Lead Nurturing
- CRM Integration
- Customer Journey Automation
- Chatbots
- AI in Marketing
Lab Activities
- Create Automated Marketing Workflow
- Customer Journey Mapping
Module 11: E-Commerce Marketing
Topics
- E-Commerce Fundamentals
- Product Marketing
- Marketplace Marketing
- Customer Retention
- Upselling and Cross-Selling
Lab Activities
- E-Commerce Campaign Design
- Product Launch Strategy
Module 12: AI-Powered Digital Marketing
Topics
- AI Content Generation
- AI Marketing Tools
- AI Customer Segmentation
- Predictive Analytics
- Marketing Automation with AI
- Future of AI Marketing
Lab Activities
- Generate Marketing Content Using AI
- AI Campaign Optimization
Capstone Project
Students will develop a complete digital marketing strategy for a real or simulated business.
Deliverables
- Business Analysis
- Marketing Strategy
- SEO Plan
- Content Calendar
- Social Media Campaign
- Advertising Campaign
- Email Marketing Funnel
- Analytics Dashboard
- Final Presentation
Sample Projects
- E-Commerce Marketing Campaign
- Startup Product Launch
- Restaurant Digital Marketing Strategy
- Real Estate Marketing Campaign
- Educational Institution Marketing Plan
- Personal Brand Development
- Freelance Service Promotion Campaign
- SaaS Product Marketing Strategy
Assessment Breakdown
| Assessment | Weight |
|---|---|
| Assignments | 20% |
| Practical Labs | 20% |
| Midterm Project | 20% |
| Final Capstone Project | 30% |
| Participation | 10% |
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